
Have you had a
Fresh & Easy pop up in your neighborhood in the last few months? I visited one a while ago and wasn't super impressed-- it was a charmless Trader Joe's at best. I thought they'd fade slowly into the background but they've continued their slow march of development in strip malls across the Southland and elsewhere. One opened up nearby and I wanted to give it one more chance.
I work late two nights a week, so dinner on those nights tends to be take-out or sandwiches (or Patrick takes me out for sushi.) Fresh & Easy seems to focus on convenience items, so it seemed like the perfect place to pick up ingredients for a quick dinner.
I must say, it's a better store than I remembered. There's an impressive array of meatless products (click to enlarge):

Lots of different olive oils...

$5.98 for 3/4 of a pound of fairly traded, organic coffee beans? (Wait-- what the heck is fairly traded? Is this some sort of trickery?)

An strong array of cured meats, including
bresaola:

This "grill pack" is $10 for 4 pork sausages, 4 beef patties, and a mess of chicken. What are your thoughts on cross-contamination here?

Here are my spoils. For $29.25, I got whole wheat bread ($2.46 and no HFCS), 14 oz of cleaned collards ($2.64), coffee ($5.98), aluminum foil ($3.49 (this seemed a bit pricey)), pepperoni ($3.48 and no nitrates), foccacia dough ($1.49), marinated artichokes ($3.98 and DELICIOUS), sliced turkey ($2.98), a stupid generous bag of gorgeous lemons ($.98 for 5!) and a dozen eggs ($1.49).

We decided to make a pizza with the foccacia dough, articokes, pepperoni and some mozerella that was in the fridge. Before:

After!

It was much tastier and cheaper than anything we could have gotten from Pappa John's.
Now, Fresh & Easy is slighty controversial in Southern California. You see, our grocery stores are unionized but I lost a lot of love for grocers unions after the strikes. I'm pretty pleased with my experience and I think I'll be headed back soon.